The Results

BELLA+CANVAS - Paid media, Organic social, Content creation, Influencer mktg, Email mktg

Launched B+C first ever partnership with Live Nation for a total of 3 music festivals in the U.S.
Executed the GTM strategy for B+C first heavyweight collection including paid media, email marketing and organic social
- Budget: $2 million
Owned all influencer marketing campaigns across 10-20 contracted influencer partners
Lead the most success ABM email marketing campaign ever executed at B+C

Responsible for Shinola’s first ever viral consumer lead digital marketing campaign
Runlate watch sold out in under 12 hours and generated $40,000 in revenue
Launched the seasonal friends and family sale across email and paid media channels

Traveled to client location in Austin, TX for several product photoshoots
Creative directed photoshoots to include
- set design
- cocktail accessories
- lighting curation
Advised owner on content marketing strategy, including the following:
- post frequency in relation to available content and seasonality
- content themes related to cocktail syrup types

Lead paid social content strategy
Collaborated with client on creative design for product photoshoot
Launched and managed 2 paid social testing campaigns in preparation for brand sale
- launched 3 different ad concepts
- Ad test had over a 3 ROAS over a 3 month period

Composed and established the brand guidelines, brand voice and overall brand aesthetic
Managed Paid social, organic and content creation. Lead internal team and agency partners
- 50% increase in daily active users
- Established strong relationships with key stakeholders in Los Angeles gay community
- Creative directed content photoshoot for paid media assets
- Responsible for all copy writing
Experiential marketing co managed with agency partner for the brand launch event
- Created and launched event ad campaigns with attendee responses 235% (1,035 event responses) above goal. over 200 attendees to launch event in West Hollywood, CA.
- Acquired 4 major event sponsorships including Scotch & Soda and Rumble boxing gym.
Acquired and signed 2 influencer partners, @maxisms and @travisbryant, with a following of over 1.2 million followers
- Launched several event and user acquisition influencer campaigns to support brand launch
- Acquired 16+ affiliate influencer relationships that attended the launch party and posted for the CatchMe brand
- Acquired over 1000 organic followers across all channels and 1500 users since launch

Complete redesign and rebuild of company website with implementation of custom booking portal for customers. I personally designed all assets and wrote all copy for the website
Client experienced an immediate 100% increase in customer bookings upon website re-launch
Custom design of new client logo and company schwag including business cards and t-shirts
Lightbox and email capture design/set up. Newsletter design, strategy and launch
Design, scheduling and launch of all organic social media assets
Social media management for instagram and facebook. Client saw an increase of 40% in social traffic and engagement upon my take over and strategic implementation
Influencer partner management

BEFORE REDESIGN

AFTER REDESIGN & LOGO DESIGN - Visit www.kellysjubilee.com for full view

Initial strategy for FB Ads was prospecting with new acquisition
ROAS exceeded 200% within 2 weeks
Provided client with messaging workshop
- Established brand voice with custom copy per campaign and curated creative

Initial FB ad strategy was prospecting with new acquisition followed by retargeting with ROAS of 400%
Launched Pinterest ads with an immediate increase in sales by 100%
Launched website, blog, store all in the same month and we experienced immediate sales
Anthony and Alex lead all branding, launched email campaigns and the blog for Belleze furniture
Launched holiday campaigns (samples below)

Built fully operational Shopify e-commerce athleisure apparel website in 2 weeks
Designed logo
Provided creative direction and photography for product photo shoots
Established social presence and post daily with client established aesthetic
Managing Athlexis influencer marketing campaigns for brand launch